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Meet Perma Pier Foundation Repair.
For over 20 years, Perma Pier Foundation Repair has delivered customized, science-based solutions for residential, commercial, and real estate clients. Serving Austin, Dallas, Fort Worth, Houston, and San Antonio, they understand Texas geology and the unique challenges it brings.
The Challenge: Outdated Landing Page & Unqualified Leads.
Perma Piers Austin landing pagedeveloped in July 2022 by a previous agencyused generic language that didnt connect emotionally with homeowners. Despite a high volume of leads, most inquiries were unqualified, leaving the client eager for a message that truly resonated.
The Solution: A Headline That Speaks to Homeowners.
Our team reimagined the landing page by testing a new, emotionally driven headline: Protest Your Investment From Damage.This single change was designed to tap into the mindset of Texas homeowners who view their property as a long-term investment. By focusing on what matters most to them, the new headline quickly became the catalyst for improved performance.
The Results: 548% Conversion Boost & Quality Leads.
A split test compared the original champion variant (2% conversion rate) with the new challenger variant (12.96% conversion rate). With a 96.39% confidence score, the landing page makeover delivered an impressive 548% increase in conversions, with every lead proving to be highly qualifiedand many converting into booked jobs.
A single headline change lifted conversions from 2% to 12.96%, yielding a 548% boost and higher quality leads.