By deploying a custom landing page with integrated UTM tracking, we unlocked detailed insights into every marketing channel. Our analysis revealed that the Facebook-specific campaign generated a higher volume of leads at a lower cost per lead, serving as a strong driver of initial engagement. In contrast, the Instagram-specific campaign, while producing fewer overall leads, delivered significantly more booked consultations at a lower costdemonstrating the quality of traffic from that platform.

This granular data allowed us to reallocate budgets with confidence, scaling the Instagram ad set to capture more high-quality appointments. The performance creative teams work on the landing page not only enhanced the user experience but also ensured that every interaction was tracked accurately through our integration of paid search and social data.

Ultimately, this comprehensive, data-driven approach refined Mr. Cabinet Cares marketing strategy, delivering actionable insights and paving the way for continuous optimizationresulting in more booked consultations and an overall more efficient allocation of their advertising spend.