BALANCE is a premier outpatient eating disorder treatment center based in New York City. Renowned for its comprehensive approach to care, BALANCE offers personalized treatment plans and a safe, supportive environment for individuals on their journey to recovery.

Despite its strong reputation and trusted name, BALANCE faced challenges with lead generation. After increasing their investment in Google Ads over the past two years, they experienced diminishing returns and a decline in lead quality. This prompted the need for a more effective strategy to attract and engage potential clients actively seeking treatment.

To address these challenges, we implemented a comprehensive optimization strategy. We began by identifying and eliminating areas of wasted ad spend, reallocating the budget to maximize efficiency. The Google Ads account was restructured to focus on high-intent keywords, ensuring that ads reached individuals actively searching for treatment. A dedicated landing page was designed to enhance conversion rates, and precise conversion tracking was established to accurately measure and track qualified leads.

Within the first month of implementing the new strategy, BALANCE saw a significant improvement in lead generation. The campaign generated over 15 inquiries, and more than 50% of those inquiries progressed into booked discovery calls with the team. This immediate success demonstrated the effectiveness of our targeted Paid Search approach in attracting high-quality leads, aligning perfectly with BALANCEs growth and care objectives.