Technical SEO audits don’t need to be 80-page PDFs to be useful. A practical audit surfaces the issues that block crawling, indexing, and performance—then turns them into a prioritized fix list.
If you want us to run it and implement: Performance SEO and Technical SEO.
Crawlability
- Robots.txt is present and intentional
- XML sitemap exists and is current
- Key templates are not blocked by robots/meta
Indexation & canonicalization
- Canonicals are correct and consistent
- No mass duplicate pages (parameters, filters, near-duplicates)
- Proper use of
noindex(and not on pages you care about)
Site architecture & internal linking
- Important pages are reachable within 3–4 clicks
- Navigation supports discovery (not just aesthetics)
- Related pages link to each other logically (services ↔ case studies ↔ blog)
Performance baseline
- Mobile Lighthouse snapshot
- Identify the top 3 weight offenders (images, JS, third-party)
- Confirm Core Web Vitals status in real-user data if available
Deliverable: a prioritized fix list
Your audit is “done” when:
- Each issue has an owner
- Each issue has an expected impact
- Each issue has a verification method
Related: Building high-performance web apps.